The Pod Files - Monday 15 December 2025
The ‘casts - (Notes spoken to Siri, and edited later if I remember (Changed tactic now where starred dialogue denotes quoting from the show’s own notes PodBiz | Where's The Money In Podcasting? - season 1 episode 22: 24 November 2025: *How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss - What makes a show "monetizable" in the eyes of advertisers? / This week on PodBiz, Veronika Taylor breaks down how brands evaluate podcasts, what creators often overlook, and why the future of podcast revenue extends far beyond a single medium. As SVP of Content and the Creator Network at Acast, Veronika oversees global teams, creator relationships, and the systems that power advertising across more than 140,000 shows. / She shares a transparent view of what actually drives revenue, how creators can position themselves long before they hit a download threshold, and why integrated brand campaigns are rising faster than traditional host-rea...